Another big announcement in the world of windows mobile was the release of Mobile Marketplace today, the announcement explains that key benefits are:

* An easily discovered on-device application that is installed on every Windows Mobile 6.5 device, and includes prominent placement on the Start menu.
* Global marketplace distribution (30 countries) with flexible payment options for end users through both credit card and mobile operator payment methods.
* Single source developer-focused web site for sign-up, publishing, and management of applications in the marketplace.
* Transparent set of policies that clearly articulate the types of applications allowed in the store.
* Streamlined, yet flexible workflow for getting applications published to the marketplace.
* Leverage existing Microsoft developer tools, such as Visual Studio, for faster time to market.

This is a great announcement and cant wait to get my hands on trying this out.

The full announcement can be read here