One of very common mistakes a startup can make is thinking they are on a winner, we even laugh at them during shows like Dragon Den as some more sod shows of a universal baby interchanging device thingy that he has donated the last X years of their life too. The poor person always looks so surprised too when others are not blown away with excitement when the idea is placed in front of them.

So how do you know if your in that fools camp or that you do have an idea ready to explode, where everyone will be saying with envy at parties for years to come: “I could have come up with that”.

Its not asking your friends, your partner or your mum … they always lie god bless them. Instead the truth comes from one place: customers. Get your idea out there in front of customers they will tell you bluntly and quickly if they like your idea by the action of giving you money.

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